The role of a marketing coordinator is a crucial one in any business. It’s the person who works directly under the marketing manager to help oversee all of the marketing efforts for the company.
It’s their job to monitor all marketing campaigns, blog posts, social media posts, advertising, email campaigns, and any other marketing efforts.
There are several other key characteristics required to be successful in this role which are listed below in the marketing coordinator job description.
MARKETING COORDINATOR JOB DESCRIPTION
Writing a captivating job description is a key part of helping employers bring on the best talent available – helping you stick out from the rest of the employers looking to hire the same candidates.
When written well, a job description gives the candidates a clearer picture of what the position entails.
Learn more about the key requirements, duties, responsibilities, and skills that should be included within a marketing coordinator job description.
Summary to Write
Capture the reader’s attention with a short but captivating overview including details that will distinguish your job and company from the others.
Marketing Coordinator Key Responsibilities/Duties
Highlight and outline the core responsibilities related to the position. This will give the applicants a better understanding of the work they should expect and prevent uninterested/unqualified candidates from applying (to a certain point). Here are a few key responsibilities and duties for the role:
- Conducting research to analyze competitive landscape, market trends and customer behavior and preparing reports by collecting, summarizing and analyzing data
- Supporting the Marketing Director in establishing and evaluating a marketing strategy and plan by analyzing and assembling sales forecasts, updating calendars and organizing and planning promotional presentations
- Communicating campaign deliverables, objectives and timelines to their team while providing instructions for promotion or use
- Planning and managing trade shows, conferences, events and meetings by identifying, coordinating and assembling requirements, developing assignments and schedules, coordinating mailing lists and establishing contacts
- Maintaining an inventory and directory of sales support materials making sure all resources are accurate and current while coordinating new material creation as needed
- Continually seeking and researching new sources of prospective customers while providing recommendations to marketing and sales leadership
Marketing Coordinator Qualifications And Skills
Identify a list of the “must” and “nice to” haves for the open position – this could include both hard and soft skills. Here are a few examples:
- Strong written and verbal communication skills to articulate clearly with various departments including graphic design, public relations and advertising, as well as vendors, contractors and freelancers.
- Excellent interpersonal skills for representing organizations in public, during media events and product launches, product demonstrations and while participating at trade shows.
- Project management experience and time-management skills for juggling numerous time-sensitive projects simultaneously. Being familiar with project management software is also an asset.
- Good computer skills for generating reports, viewing marketing metrics, extracting data and sharing this information with other team members in project updates. Working knowledge of basic computer applications, programs and features is a must with experience in web page development or graphic design being very helpful.
- Having the ability to provide information on previous campaigns, projects and timelines overseen and implemented in order to demonstrate overall capabilities.
Responsibilities and Skills by Indeed
Frequently Asked Questions (FAQ)
What Is A Marketing Coordinator’s Salary?
A Marketing Coordinator makes on average $45,000-$52,000 per year. This number depends heavily on the level of experience, certifications/education and your geographical location.
What Is In A General Job Description?
A job description typically contains the following pieces: job title, job purpose, job duties and responsibilities, required skills/qualifications, preferred skills/qualifications and education.
They will often contain a short overview of the company or team you would be joining in the role as well.
Why are Job Descriptions Important?
Job descriptions help identify particular skills, qualifications and experiences that are necessary for a candidate to possess in a particular role.
This gives the person hiring (whether that be HR, a hiring manager, or recruiter) a clear view on what to look out for in applicants and the job seeker an understanding of whether they are qualified for the position or not.
How Do You Write A Good Job Description?
There are a number of ways you can go about writing a good job description – but the most straight forward approach is to take it step by step.
- Add a basic job title (don’t get cute here)
- Start with a short but exciting summary of the role
- Focus on the key responsibilities needed to fulfill the job
- Require only the most important skills (asking for too much will deter candidates)
- Add education requirements if it’s necessary
- Write a short overview of your company and the culture
Job Description Template (Source: SHRM)
Below is a job description template – the role of a Customer Service Supervisor is used as the example copy to better paint a picture of how your job description should look. Source = SHRM who also has a number of other job description template on their website here.
Job Summary Example:
The Customer Service Supervisor will oversee and assist customer service employees in the performance of their job duties such as responding to customer inquiries and resolving issues or complaints.
- Recruits, interviews, hires, and trains new staff.
- Oversees the daily workflow of the department.
- Provides constructive and timely performance evaluations.
- Handles discipline and termination of employees in accordance with company policy.
- Performs other related duties as assigned.
Required Skills/Abilities Examples:
- Excellent verbal and written communication skills.
- Excellent interpersonal and customer service skills.
- Excellent sales and customer service skills.
- Excellent organizational skills and attention to detail.
- Excellent time management skills with a proven ability to meet deadlines.
- Strong analytical and problem-solving skills.
- Strong supervisory and leadership skills.
- Ability to prioritize tasks and to delegate them when appropriate.
- Ability to function well in a high-paced and at times stressful environment.
- Proficient with Microsoft Office Suite or related software.
Education and Experience Examples:
- High school diploma or equivalent.
- At least two years related experience required.
- Current human resources and/or compensation credentials or certification preferred.
Physical Requirement Examples:
- Prolonged periods of sitting at a desk and working on a computer.
- Must be able to lift up to 15 pounds at times.
Category: Marketing Coordinator Job Description
Tags: how to write a marketing coordinator job description, marketing coordinator job summary, marketing coordinator job duties, marketing coordinator qualifications, marketing coordinator responsibilities, marketing coordinator required skills, marketing coordinator education, marketing coordinator purpose, marketing coordinator experience
Author: Reid is a contributor for theJub. He’s an employment and marketing enthusiast who studied business before taking on various recruiting, management, and marketing roles. More from the author. | Author Profile