What Does a Marketing Specialist Do?

what does a marketing specialist do

Marketing Specialist

The role of a marketing specialist is a multifaceted one as they hold an abundance of responsibilities and skills.  

In this article, you’ll learn what a marketing specialist does and examples of positions that fall under the umbrella of marketing.

What Does a Marketing Specialist Do?

A Marketing Specialist is someone who is responsible for planning, implementing, and evaluating all marketing activities to promote a company’s products and services. 

They are also responsible for forming partnerships with other companies and brands, managing relationships with suppliers, evaluating sales, and predicting future trends. 

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Some other tasks include:

  • Marketing strategy
  • Planning
  • Budgeting
  • Advertising
  • Public relations
  • Brochures
  • Reports
  • Marketing research
  • Social media
  • Email marketing
  • Customer service and customer satisfaction 


Example Positions That Fall under the Umbrella of Marketing Specialist

Marketing specialist is a broad term for anyone within marketing that might hold a number of positions. A few examples of job titles that fall under this umbrella include: 

  • Marketing Manager 
  • Digital Marketing Specialist 
  • Email Marketing Specialist 
  • Social Media Specialist 
  • Online Marketing Specialist 
  • Market Research Analyst


Wrapping Up | What does a marketing specialist do

Marketing Specialists are key players in any organization.

They help businesses reach their full potential through effective and innovative strategies – often wearing multiple hats within the marketing department and doing whatever is needed to promote the brand.

If you have the skills and background needed to be successful within this field, the career path of a Marketing Specialist is a great one!

Title: What does a marketing specialist do

Category: Guidance

Tags: what is the role of a marketing specialist, what do marketing specialists do

Co-Author: Becky is a contributor for theJub. She’s a writing and talent acquisition specialist who loves to apply her skills through creative writing and editing.

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