Social Media Manager Job Description

social media manager

Social Media Manager

If you work in PR or communications, you’ve probably heard the term “social media manager” thrown around a lot. But what does it actually mean? And why is it so popular right now?

At its core, a social media manager is a role that supports one or more individuals who manage social media channels on a company’s behalf. Their goal is to create engaging, shareable content that resonates with social media users and encourages them to share their posts.

There are several other key characteristics required to be successful in this role which are listed below in the social media manager job description.


SOCIAL MEDIA MANAGER JOB DESCRIPTION

Writing a captivating job description is a key part of helping employers bring on the best talent available – making you stick out from the rest of the employers looking to hire the same candidates.

When written well, a job description gives the candidates a clearer picture of what the position entails.

Learn more about the key requirements, duties, responsibilities, and skills that should be included within a Social Media Manager’s job description.

Common Key Responsibilities And Duties

Highlight and outline the core responsibilities related to the position. This will give the applicants a better understanding of the work they should expect and prevent uninterested/unqualified candidates from applying (to a certain point).

  • Understanding KPI’s and defining them specifically for social media
  • Collaborating with designers or copywriters to provide attractive and informative campaigns
  • Monitoring all social media content
  • Tracking the performance of the campaign
  • Keeping up with technologies used in social media
  • Using social media marketing tools
  • Tracking customer engagement and SEO to optimize campaign content
  • Establishing relationships/networks of industry professionals or influencers on social media
  • Hiring and training a motivated team
  • Using social media marketing tools to create and maintain the company’s brand
  • Working with marketing professionals to develop social media marketing campaigns
  • Interacting with customers and other stakeholders via the company’s social media accounts
  • Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
  • Researching social media trends and informing management of changes that are relevant to the company’s marketing activities

Common Qualifications And Skills

Identify a list of the “must” and “nice to” haves for the open position – this could include both hard and soft skills.

  • One or more years of experience as a Social Media Coordinator or similar role.
  • Proficient in business posts on social media platforms.
  • Understand SEO and web traffic data.
  • Experience researching buyer and consumer persona.
  • Understand social media KPIs.
  • Familiar with web page design and publishing.
  • Must be able to multitask.
  • Critical thinker and problem-solver.
  • Works well with a team.
  • Organized and self-motivated.
  • Excellent time management.
  • Exceptional at communication and building relationships.

Responsibilities and Skills by Indeed


Related Resources


Frequently Asked Questions (FAQ)

What Is A Social Media Manager Salary?

A social media manager makes on average $57,000 per year. This number depends heavily on the level of experience, certifications/education and your geographical location.

What Is In A Job Description?

A job description typically contains the following pieces: job title, job purpose, job duties and responsibilities, required skills/qualifications, preferred skills/qualifications and education.

They will often contain a short overview of the company or team you would be joining in the role as well.

Why Is Job Description Important?

Job descriptions help identify particular skills, qualifications and experiences that are necessary for a candidate to possess in a particular role.

This gives the person hiring (whether that be HR, a hiring manager, or recruiter) a clear view on what to look out for in applicants and the job seeker an understanding of whether they are qualified for the position or not.

How Do You Write A Good Job Description?

There are a number of ways you can go about writing a good job description – but the most straight forward approach is to take it step by step.

  1. Add a basic job title (don’t get cute here)
  2. Start with a short but exciting summary of the role
  3. Focus on the key responsibilities needed to fulfill the job
  4. Require only the most important skills (asking for too much will deter candidates)
  5. Add education requirements if it’s necessary
  6. Write a short overview of your company and the culture

Job Description Template (Source: SHRM)

Below is a job description template – the role of a Customer Service Supervisor is used as the example copy to better paint a picture of how your job description should look. Source = SHRM who also has a number of other job description template on their website here.

Job Summary:

Example: The Customer Service Supervisor will oversee and assist customer service employees in the performance of their job duties such as responding to customer inquiries and resolving issues or complaints.

Supervisory Responsibilities:

Examples:

  • None.
  • Recruits, interviews, hires, and trains new staff.
  • Oversees the daily workflow of the department.
  • Provides constructive and timely performance evaluations.
  • Handles discipline and termination of employees in accordance with company policy.
  • Duties/Responsibilities:
  • Performs other related duties as assigned.

Duties/Responsibilities:

List the essential job duties that are specific to the position.

Required Skills/Abilities:

Examples:

  • Excellent verbal and written communication skills.
  • Excellent interpersonal and customer service skills.
  • Excellent sales and customer service skills.
  • Excellent organizational skills and attention to detail.
  • Excellent time management skills with a proven ability to meet deadlines.
  • Strong analytical and problem-solving skills.
  • Strong supervisory and leadership skills.
  • Ability to prioritize tasks and to delegate them when appropriate.
  • Ability to function well in a high-paced and at times stressful environment.
  • Proficient with Microsoft Office Suite or related software.

Education and Experience:

Examples:

High school diploma or equivalent.

At least two years related experience required.

Current human resources and/or compensation credentials or certification preferred.

Physical Requirements:

Examples:

Prolonged periods of sitting at a desk and working on a computer.

Must be able to lift up to 15 pounds at times. 


Category: Social Media Manager Job Description

Tags: how to write a social media job description, social media manager job summary, social media manager job duties, social media manager qualifications, social media manager responsibilities, social media coordinator required skills, social media manager education, social media manager purpose, social media manager experience

Author: Reid is a contributor to theJub. He’s an employment and marketing enthusiast who studied business before taking on various recruiting, management, and marketing roles. More from the author.


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