Social Media Manager Job Description

social media manager

Social Media Manager

If you work in PR or communications, you’ve probably heard the term “social media manager” thrown around a time or two (I know I have). But what does it actually mean? And why is it so popular right now?

At its core, a social media manager is a role that supports one or more individuals who manage social media channels on a company’s behalf. Their goal is to create engaging, shareable content that resonates with other users on the platform.

There are several other key characteristics required to be successful in this role which are listed below in the social media manager job description.


Social Media Manager Responsibilities And Duties

When writing a job description, outline the core responsibilities related to the position. This will give the applicants a better understanding of the work they should expect and prevent uninterested/unqualified candidates from applying (to a certain point). Here are a few key responsibilities and duties for the role of a social media manager:

  • Understanding KPI’s and defining them specifically for social media
  • Collaborating with designers or copywriters to provide attractive and informative campaigns
  • Monitoring all social media content
  • Tracking the performance of the campaign
  • Keeping up with technologies used in social media
  • Using social media marketing tools
  • Establishing relationships/networks of industry professionals
  • Hiring and training a motivated team
  • Using social media marketing tools to create and maintain the company’s brand
  • Working with marketing professionals to develop social media marketing campaigns
  • Interacting with customers and other stakeholders via the company’s social media accounts
  • Analyzing the company’s digital marketing plan and social media strategy
  • Identifying strategic weaknesses and making recommendations for improvements
  • Researching social media trends and informing management of relevant changes

Social Media Manager Qualifications And Skills

Next, make sure to identify a list of the “must” and “nice to” haves for the open position – this could include both hard and soft skills. Here are a few examples for the role of a social media manager:

  • 2+ years of experience as a Social Media Coordinator
  • Proficient in business posts on social media platforms (like Facebook)
  • Understand SEO and web traffic data
  • Experience researching buyer and consumer persona
  • Understand social media KPIs
  • Familiar with web page design and publishing
  • Critical thinker and problem-solver
  • Works well with a team
  • Organized and self-motivated
  • Exceptional at communication and building relationships

Responsibilities and Skills by Indeed

Frequently Asked Questions (FAQ)

What Is A Social Media Manager Salary?

Based on our research, a social media manager makes on average $57,000 per year. This number depends heavily on the level of experience, certifications/education and your geographical location.

How Do You Write A Good Job Description?

There are a number of ways you can go about writing a good job description – but the most straight forward approach is to take it one step at a time. I’ve written hundreds of job descriptions through my time as a recruiter and I always used this step by step approach.

  1. Add a basic job title (don’t get cute here – Social Media Manager will work fine)
  2. Start with a short but exciting summary of the role
  3. Focus on the key responsibilities needed to fulfill the job
  4. Require only the most important skills (asking for too much will deter candidates)
  5. Add education requirements if it’s necessary
  6. Write a short overview of your company and the culture

Category: Social Media Manager Job Description

Tags: how to write a social media job description, social media manager job summary, social media manager job duties, social media manager qualifications, social media manager responsibilities

Author: Reid is a contributor for theJub. He’s an employment and marketing enthusiast who studied business before taking on various recruiting, management, and marketing roles. More from the author. | Author Profile

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