Copywriter Job Description



Copywriting is the art of writing advertising copy that is attention grabbing and persuasive for a company’s product or service. We’ve all been subject to some good copywriting before whether we recognized it or not!

It is one of the most important elements of marketing, as it is what a consumer remembers about the product or service.

There are several key characteristics required to be successful in this role which are listed below in the copywriter job description.


Writing a captivating job description is a key part of helping employers bring on the best talent available – helping you stick out from the rest of the employers looking to hire the same candidates. When written well, a job description gives the candidates a clearer picture of what the position entails.

Learn more about the key requirements, duties, responsibilities, and skills that should be included within a copywriter job description.

Copywriter Key Responsibilities And Duties

Start by highlighting and outlining the core responsibilities related to the position. This will give the applicants a better understanding of the work they should expect and prevent uninterested/unqualified candidates from applying (to a certain point).

  • Writing clear and error-free content for a website that reflects the company’s voice
  • Meeting with clients to understand their message, brand voice and target audience
  • Proposing copy concepts in an engaging way for clients and carrying out projects once they are approved
  • Interpreting creative direction and technical information and turning them into persuasive copy concepts
  • Collaborating with PR and marketing departments to brainstorm and develop a variety of marketing materials
  • Working with clients to edit and modify copy to meet their content expectations

Common Copywriter Qualifications And Skills

After that, identify a list of the “must” and “nice to” haves for the open role which could include both hard and soft skills. Here are a few examples:

  • Bachelor’s degree or equivalent experience in communication or marketing
  • Experience producing copy for print and digital media channels
  • Proven success in producing copy for advertising or marketing campaigns
  • Exceptional skill in social media writing, including use of hashtags and relevant acronyms
  • Proficiency with common office software
  • Experience with SEO concepts and social media marketing
  • Creativity, adaptability and the ability to work collaboratively with a team

Responsibilities and Skills by Indeed

Frequently Asked Questions (FAQ)

How Much Do Copywriter’s Really Make?

Your average Copywriter makes on average $54,000 per year. This number depends heavily on the level of experience and varies greatly from one position to the next.

What Is In A Job Description?

A job description typically contains the following pieces: job title, job purpose, job duties and responsibilities, required skills/qualifications, preferred skills/qualifications and education. They will often contain a short overview of the company or team you would be joining in the role as well.

Why Is Job Description Important?

Job descriptions help identify particular skills, qualifications and experiences that are necessary for a candidate to possess in a particular role.

This gives the person hiring (whether that be HR, a hiring manager, or recruiter) a clear view on what to look out for in applicants and the job seeker an understanding of whether they are qualified for the position or not.

How Do You Write A Good Job Description?

There are a number of ways you can go about writing a good job description – but the most straight forward approach is to take it step by step.

  1. Add a basic job title (Copywriter will do just fine)
  2. Add a short but exciting summary of the role
  3. Focus on the key responsibilities needed to fulfill the job
  4. Require only the most important skills (asking for too much will deter candidates)
  5. Add education requirements if it’s necessary
  6. Write a short overview of your company and the culture

Category: Copywriter Job Description

Tags: how to write a Copywriter job description, Copywriter job summary, Copywriter job duties, Copywriter qualifications, Copywriter responsibilities, Copywriter required skills, Copywriter education

Author: Reid is a contributor for theJub. He’s an employment and marketing enthusiast who studied business before taking on various recruiting, management, and marketing roles. More from the author. | Author Profile

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