Brand Manager Job Description

brand manager

Brand Manager

A Brand Manager is someone who is responsible for overseeing the brand identity of a company or organization – helping decide on the overall positioning and guidelines to be followed.

They also oversee all activities that ensure the brand is being communicated in an effective manner, internally and externally.

There are several other key characteristics required to be successful in this role which are listed below in the brand manager job description.


Writing a captivating job description is a key part of helping employers bring on the best talent available – helping you stick out from the rest of the employers looking to hire the same candidates. When written well, a job description gives the candidates a clearer picture of what the position entails.

Learn more about the key requirements, duties, responsibilities, and skills that should be included within a brand manager job description.

Common Brand Manager Responsibilities And Duties

Start by highlighting and outlining the core responsibilities related to the role. This will give the applicants a better understanding of the work they should expect and prevent uninterested/unqualified candidates from applying (to a certain point).

  • Developing custom marketing and advertising strategies
  • Creating designs and layouts for media outlets
  • Writing pitches, blog posts and articles
  • Making decisions about the cost of branding and analyzing trends in customer spending
  • Building relationships with influencers, journalists and media outlets
  • Overseeing social media accounts and ensure brand consistency
  • Conducting meetings with clients
  • Overseeing marketing staff

Common Brand Manager Qualifications And Skills

Next, put together a list of the “must” and “nice to” haves for the open position – this could include both hard and soft skills. Check out our examples below:

  • Creative thinking
  • Excellent written and verbal communication skills
  • Analytical thinking
  • Strong leadership and project management
  • Product packaging and retail knowledge
  • Great at multi-tasking and delegating
  • Organization and responsibility
  • Collaboration and teamwork

Frequently Asked Questions (FAQ)

What Does A Brand Manager Make?

The average Brand Manager makes around $85,000 per year. This number depends heavily on the level of experience, certifications/education and your geographical location.

How Do You Write A Good Job Description?

There are a number of ways you can go about writing a good job description – but the most straight forward approach is to take it step by step.

  1. Add a basic job title (Brand Manager)
  2. Start with a short but exciting summary of the role
  3. Focus on the key responsibilities needed to fulfill the job
  4. Require only the most important skills (asking for too much will deter candidates)
  5. Add education requirements if it’s necessary
  6. Write a short overview of your company and the culture

Category: Brand Manager Job Description

Tags: how to write a Brand Manager job description, Brand Manager job summary, Brand Manager job duties, Brand Manager qualifications, Brand Manager responsibilities, Brand Manager required skills

Author: Reid is a contributor for theJub. He’s an employment and marketing enthusiast who studied business before taking on various recruiting, management, and marketing roles. More from the author. | Author Profile

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