Brand Manager Job Description

brand manager

Brand Manager

A bBrand Manager is someone who is responsible for overseeing the brand identity of a company or organization – helping decide on the overall positioning and guidelines to be followed.

They also oversee all activities that ensure the brand is being communicated in an effective manner, internally and externally.

There are several other key characteristics required to be successful in this role which are listed below in the brand manager job description.


BRAND MANAGER JOB DESCRIPTION

Writing a captivating job description is a key part of helping employers bring on the best talent available – helping you stick out from the rest of the employers looking to hire the same candidates.

When written well, a job description gives the candidates a clearer picture of what the position entails.

Learn more about the key requirements, duties, responsibilities, and skills that should be included within a brand manager job description.

Job Description Summary

Capture the reader’s attention with a short but captivating overview including details that will distinguish your job and company from the others.

Common Key Responsibilities And Duties

Highlight and outline the core responsibilities related to the position. This will give the applicants a better understanding of the work they should expect and prevent uninterested/unqualified candidates from applying (to a certain point).

  • Developing custom marketing and advertising strategies
  • Creating designs and layouts for media outlets
  • Writing pitches, blog posts and articles
  • Making decisions about the cost of branding and analyzing trends in customer spending
  • Building relationships with influencers, journalists and media outlets
  • Overseeing social media accounts and ensure brand consistency
  • Conducting meetings with clients
  • Overseeing marketing staff

Common Qualifications And Skills

Identify a list of the “must” and “nice to” haves for the open position – this could include both hard and soft skills.

  • Creative thinking
  • Excellent written and verbal communication skills
  • Analytical thinking
  • Strong leadership and project management
  • Product packaging and retail knowledge
  • Great at multi-tasking and delegating
  • Organization and responsibility
  • Collaboration and teamwork

Related Resources


Frequently Asked Questions (FAQ)

What Does A Brand Manager Make?

A Brand Manager makes on average $85,000 per year. This number depends heavily on the level of experience, certifications/education and your geographical location.

What Is In A Job Description?

A job description typically contains the following pieces: job title, job purpose, job duties and responsibilities, required skills/qualifications, preferred skills/qualifications and education.

They will often contain a short overview of the company or team you would be joining in the role as well.

Why Is Job Description Important?

Job descriptions help identify particular skills, qualifications and experiences that are necessary for a candidate to possess in a particular role.

This gives the person hiring (whether that be HR, a hiring manager, or recruiter) a clear view on what to look out for in applicants and the job seeker an understanding of whether they are qualified for the position or not.

How Do You Write A Good Job Description?

There are a number of ways you can go about writing a good job description – but the most straight forward approach is to take it step by step.

  1. Add a basic job title (don’t get cute here)
  2. Start with a short but exciting summary of the role
  3. Focus on the key responsibilities needed to fulfill the job
  4. Require only the most important skills (asking for too much will deter candidates)
  5. Add education requirements if it’s necessary
  6. Write a short overview of your company and the culture

Job Description Template (Source: SHRM)

Below is a job description template – the role of a Customer Service Supervisor is used as the example copy to better paint a picture of how your job description should look. Source = SHRM who also has a number of other job description template on their website here.

Job Summary:

Example: The Customer Service Supervisor will oversee and assist customer service employees in the performance of their job duties such as responding to customer inquiries and resolving issues or complaints.

Supervisory Responsibilities:

Examples:

  • None.
  • Recruits, interviews, hires, and trains new staff.
  • Oversees the daily workflow of the department.
  • Provides constructive and timely performance evaluations.
  • Handles discipline and termination of employees in accordance with company policy.
  • Duties/Responsibilities:
  • Performs other related duties as assigned.

Duties/Responsibilities:

List the essential job duties that are specific to the position.

Required Skills/Abilities:

Examples:

  • Excellent verbal and written communication skills.
  • Excellent interpersonal and customer service skills.
  • Excellent sales and customer service skills.
  • Excellent organizational skills and attention to detail.
  • Excellent time management skills with a proven ability to meet deadlines.
  • Strong analytical and problem-solving skills.
  • Strong supervisory and leadership skills.
  • Ability to prioritize tasks and to delegate them when appropriate.
  • Ability to function well in a high-paced and at times stressful environment.
  • Proficient with Microsoft Office Suite or related software.

Education and Experience:

Examples:

High school diploma or equivalent.

At least two years related experience required.

Current human resources and/or compensation credentials or certification preferred.

Physical Requirements:

Examples:

Prolonged periods of sitting at a desk and working on a computer.

Must be able to lift up to 15 pounds at times. 


Category: Brand Manager Job Description

Tags: how to write a Brand Manager job description, Brand Manager job summary, Brand Manager job duties, Brand Manager qualifications, Brand Manager responsibilities, Brand Manager required skills, Brand Manager education, Brand Manager purpose, Brand Manager experience

Author: Reid is a contributor to theJub. He’s an employment and marketing enthusiast who studied business before taking on various recruiting, management, and marketing roles. More from the author.


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